local-seoAs the Internet evolves and web users become more sophisticated, people are turning more and more to the Internet to find local services and products. This is true for businesses that sell directly online, and for those that use the Internet to promote their brick-and-mortar business.

The problem for a locally based business is the shear size of the Internet. A locally based website often gets buried deep in search engines, if they are even there at all. Larger national and international sites dominate the best broad search terms. Localized search marketing requires a different approach.


Targeting Local Internet Users – Your Customers

Internet users are seeking local websites. Their search behaviors are becoming more sophisticated in order to find what they are looking for. A search optimization strategy that focuses on those local searchers will drive visitors to your site who are seeking specifically what you offer. This is the best type of traffic your site could possibly attract.

Targeting these searchers first requires your understanding of their online behaviors. Knowing how they are trying to find you will allow you to structure your online presence in a way that will allow your site to be found. Localized search optimization allows you to reach out to these potential customers. They are looking for you, now let them be able to find you.


Common Obstacles For Local Websites

If you are like most locally based businesses that have ventured onto the web to gain more exposure, you’ve purchased a basic website from a local web design firm or have tackled web design yourself. Many local business owners expect their snappy new website to automatically bring hundreds, if not thousands, of visitors and customers. They are sorely disappointed when it does not.

The primary reason the site receives little traffic is search engines barely know it exists, if they know at all. Many local websites are designed for good looks that impress the business owner. They are often not designed with search in mind as many web design companies are solely focused on design and know little about incorporating search optimization.

We find that most our clients are focused on running the day-to-day operation of their business, not running a website. Promoting a website online requires a different skill set many do not understand or have the time to learn. The Internet is still a relatively new, highly technological medium, and many people are unaware of how it operates. For this reason they don’t know where to start, or even ask the right questions, in order to get people to view their site.


Local SEO Brings Local Visitors to Your Site

Applying search engine optimization strategies to your website will place your site right in front of the local web surfers seeking your goods and services. Attracting search engine traffic is the most beneficial activity you could apply to your website. Search traffic will bring the most qualified type of visitor to your site – a visitor who is SEARCHING FOR YOU. They are motivated to buy, making search traffic easy to convert into customers.

A well optimized site should be both optimized for search, so visitors can find you, and optimized for conversion to turn the increased traffic into customers. This is why your website needs the services of Colossal Marketing LLC.


Leave a Reply

Your email address will not be published. Required fields are marked *